It’s no secret that marketing has changed significantly in recent years. The biggest change, however, is the emergence of Customer Data Platforms (CDP). These platforms have completely revolutionized how companies approach their marketing efforts and are here to stay. In this post, you’ll explore ways CDPs can help you automate your marketing and sales processes to focus on building better relationships with your customers.
CDPs can capture and enrich data from any source.
A CDP can store customer information, including customer and product usage data, and integrate with external sources to enrich the collected customer information with more data. This makes it possible to create a unified view of customer identity across marketing channels and sales teams.
CDPs can help you manage your audiences across channels.
The first step to using CDPs to automate your marketing and sales process is to define the terms “audience” and “channel.”
Audience: A group of people with something in common who share similar interests or needs. For example, you might have an audience of women aged 18-30 who live in New York City. They would all be interested in getting a new purse, so this is the type of content that would resonate with them.
Channel: The way you deliver information to your audience. It could be through print advertising, email marketing campaigns, direct mail newsletters or even social media posts on Facebook and Twitter.
CDPs can manage customer interactions across all channels and personalize them based on individual customer life cycles.
The best CDPs can help you manage customer interactions across all channels and personalize them based on individual customer life cycles.
This means that your customers will get relevant messages from you at the right time, in the right channel and with the right content.
CDPs provide deeper insights into customer behaviors and preferences.
This is particularly true when it comes to developing personalization strategies based on your customer’s individual needs rather than those they share with their peers. In other words, your marketing strategy is personalized to each person in a way that makes sense for them as opposed to being mass-marketed—which only increases churn rates and drives down overall conversion rates.
A CDP can help you create more relevant and personalized experiences for your customers by gathering information about their interests and preferences. It further helps match this data with other information about past purchases or visits (like demographics) so that you know how best to engage them in the future.
Customer Data Platforms have changed marketing to be more focused on the customer.
CDPs have changed marketing to be more focused on the customer. The marketing team can now focus on customers and their needs.
Marketing automation is key for most companies today as it helps them automate their sales and marketing processes. CDPs help you do this by giving you an insight into the following:
- Who are your customers?
- What do they like or dislike about your products or services?
- How likely are they to buy from you again?
You can see how CDPs provide a better understanding of your customers and their interactions with you. This helps to personalize their experience and allows you to focus on your most valuable customers. In this way, CDPs can help you automate many aspects of your marketing and sales processes to make them more efficient without sacrificing quality.
