Practical Home Builder Marketing Strategies

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Marketing Strategies

There are a lot of different marketing strategies that home builders can use to increase their exposure. These strategies range from creating a website that converts leads into sales to geofencing, automated email marketing, and using Google Maps. Read on to discover how you can use them to boost your exposure and drive traffic to your website.

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Building a Website that Converts Leads to Sales.

Most home builders spend a lot of time chasing online leads that don’t convert. In addition, they spend a lot of money on lead services that don’t correct either. To build a high-quality home builder reputation, you must understand how to convert online leads to sales.

Content marketing can convert leads to sales for home builders. You can reach out to your target market by creating relevant content, posting custom home builder pictures, and keeping it updated without spending much money. As a result, they’ll be more likely to sign up for your newsletter or hire you as their home builder.

Geofencing

Geofencing is a powerful way for home builders to reach out to their target audience and increase brand awareness. It is also a cost-effective way to use your marketing budget while placing your community in front of your target audience. You can use geofencing in various ways, including sending targeted display ads and promotional offers.

For example, if you build a neighborhood of new homes, you can use geofencing to target potential home buyers near model homes. This technique lets home builders track visitors to their model homes, sales centers, and models. If you are building more than one community, you can even use geofencing to track visitors in each neighborhood.

Automated Email Marketing

Automated email marketing can be used to develop a detailed profile of your prospective customers. This will help your salespeople create customized follow-up calls and give you a better picture of your ROI. In addition, marketing automation is cost-effective and can help you reach even small builders.

Marketing automation allows you to reach more leads and nurture them better. For example, you can schedule sales reps to visit your sites when they are installing a new product during a busy time. It also allows you to answer questions and provide information on new products and services.

Automated email marketing is an effective outbound marketing strategy. Automation allows you to set up an email campaign that generates a significant ROI. You can also use a tracking tool to see which emails your contacts open, which will help you determine which campaigns are the most effective. In addition, you can resend your email if a potential customer doesn’t open it.

Taking Advantage of Google Maps

There are several options for Leveraging your home builder marketing strategies. For example, you can create several benefits shareable lists with preferences for consumers to share. You can also create a “For You” tab that lists local businesses and events for users. These features can help attract prospects and customers.

Another advantage to leveraging Google Maps for homebuilder marketing strategies is that it is a valuable tool for driving off-site traffic. If you can optimize your business’ visibility on Maps, potential customers can find your business more efficiently. Google has invested a lot of time and money into Maps and continues to invest in the platform. As a result, optimizing your business’ location on Google Maps can get traffic that will not otherwise come to your website.

Word-of-Mouth Recommendations

Word-of-mouth referrals are precious, as buyers often trust them. This is because they assume that the person who recommended the business was satisfied with the service or product. According to Nielsen, most consumers trust recommendations more than advertisements, and 83 percent of consumers report that they are more likely to buy a product or service based on an offer. In addition, consumers are especially receptive to recommendations from people they know.

Moreover, word-of-mouth recommendations are efficient in selling big-ticket items and financial products.

Although word-of-mouth marketing is tricky to implement, the benefits can be enormous. It can land new customers and deals and boost your brand image. In addition, word-of-mouth marketing is a low-cost strategy. You can even encourage your customers to spread the word about your business by creating resources that your customers can share. To maximize the effectiveness of word-of-mouth marketing, focus on customer service, brand image, and experience.